For Creative Operations and Project Managers (a.k.a. Traffic Managers, Studio Operations) that are tasked with delivering marketing/creative assets on time the Review & Approval stage of the creative production process can be likened to running a race. Your Creatives and Reviewers are like the runners on a relay team, and the Assets are the baton that is passed between them. However much as a relay team doesn’t just accept finishing a race as good enough, simply getting Assets produced shouldn’t be good enough either. Runners strive for the fastest time, and the Review and Approval Process should be no different. Runners know what important metrics to look at when determining their performance, and how to interpret those metrics to get faster times. The question becomes: what should be measured in the Review and Approval Process, and why?
As I prepare for what is sure to be a delicious, hearty, and very filling Thanksgiving dinner, I wanted to take a moment and share the things I feel most grateful for. Over this past year we’ve hosted the 2nd Annual Creative Ops Summit and had hundreds of conversations with the absolute best in the industry - and I’m thankful for each and every one.
I first wrote about this in 2014 when, after visiting with enterprise marketing and creative services teams, I started to see the emergence of something I called the creative production supply chain - something I saw smart organizations designing and continuously improving to create a competitive advantage.
2 years later, after having met hundreds of enterprise marketing and creative teams, this approach is still very common - especially at organizations that have the most efficient in-house creative teams, so I thought it was a good time to highlight this practice again.
As a designer you are often tasked with what I call the dreaded parachute project. A request that comes from the top, out of the blue, and needs to be done ASAP. The scramble begins, all the while you're trying not to throw a wrench in the workflow of the projects and deliverables you're already working on.
One such parachute project I recently recieved was a mounted poster for our kitchen, the busiest common area in our bustling office. The CEO requested a custom mounted poster with the kitchen rules on it to remind everyone of the daily clean ups. He wanted it to be designed, printed, and ready to be hung on the wall in time for our next company meeting ... in two days.
Enterprise security is not a new concern, but has been getting increasing attention due to high profile headlines about cyberattacks, the ever increasing list of discovered security flaws, and poorly implemented access control leading to sensitive documents ending up in the wrong hands.
Whether it's closing the security gaps against external cyber security threats, or implementing compliance-driven policies to compartmentalize sensitive content and your intellectual property, your IT department needs to stay on top of current threats and best practices.
But … what about your external vendors? Are they doing the same? Are they following your processes & policies? What good is it to have your internal systems secured while employees use third-party services that don’t adhere to your policies?
This is why ConceptShare is very proud to announce our latest security feature: Heartbeat - which incorporates your organization’s session management policies into our application.
The latest version of ConceptShare added improvements and new features to our Proofing Workspace. Most notably we added the ability to rotate assets within the Proofing Workspace to meet the needs of enterprises that work with assets with different orientations like package designs.
Last week we traveled to Boston, Columbus, and Dallas to meet with Creative Operations professionals, and discuss & share creative operations strategies, tactics, and best practices over breakfast.
When it comes to the creative production cycle, speed is critical. Project deadlines must be met and so every part of the creative production process needs to be as efficient as possible.
ConceptShare Spring 2016 Release: Faster, More Intuitive Review & Approval.
We are thrilled to announce the launch of our new Proofing Workspace as part of our Spring 2016 Release at the international MarTech conference! Completely rebuilt from the ground up, the new Proofing Workspace delivers an incredibly fast, intuitive, and simply delightful experience for Reviewers - accelerating review & approval cycle times so that creative and marketing teams can meet and beat deadlines, and deliver more assets faster.
Leaders In Creative Operations is a new series of interviews and profiles of Creative Operations executives from the biggest companies in the world. Get the best insights, expertise, and advice in this exciting and quickly growing industry.