Insights, Tips, and How-To's
for Creative Operations


Now Agency Creative Teams Can Deliver More Assets Faster With NetSuite SRP

Posted by Krissie Harrigan on March 23, 2017

Planning campaigns, scheduling and budgeting suffer from poor input and stale data. Seeing that projects are stuck or delayed doesn't help get them moving again. 

We are pleased to announce a new integration that helps creative, content and agency teams streamline their creative production supply chain. ConceptShare is now integrated with NetSuite SRP.

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Topics: Product Info and Updates

Announcing External Reviewers In ConceptShare

Posted by Krissie Harrigan on March 20, 2017

A well thought out review & approval process with the right tools to support it helps marketing and creative teams work and deliver on campaigns more efficiently. While in most cases, everyone who is part of the review process of creative and marketing assets needs access to see the progress of projects and reviews, there are also situations where you may need to include non-ConceptShare users into a review.

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What Pushes Us to Continuously Innovate?

Posted by Krissie Harrigan on March 13, 2017

We really pride ourselves on involving our customers in shaping our product directions. Customers drive everything from our longer term priorities to the details of individual features.

Each time we deploy a new release, we do so with confidence and excitement - eager to see how much it helps our customers deliver more approved marketing content and assets faster. We track usage metrics, review which new features are being used, and of course from time to time request feedback through survey tools, etc... While all of these things help guide our product roadmap, and help validate our assumptions, nothing can compare to a warm "Thank You" from a customer. 

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Introducing Advantage Proofing - Powered by ConceptShare

Posted by Krissie Harrigan on February 01, 2017

As recently announced, agency software company, Advantage, has partnered with ConceptShare to launch Advantage Proofing - Powered by ConceptShare.

The integration will speed up agency creative production by seamlessly bringing ConceptShare’s online proofing technology into Advantage’s AQUA agency management platform.

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Topics: News and Events, Product Info and Updates, Online Proofing

Ten Creative Operations Goals for 2017

Posted by Krissie Harrigan on January 18, 2017

In 2016 we spent a lot of time meeting with creative teams helping them document their processes, identify the gaps, and create a plan to achieve their creative operations goals. 

We certainly learned a lot, and noticed that most teams are working through similar challenges to optimize and make creative production more efficient.

In the most recent Creative Operations Podcast, host Nish Patel summarized the top 10 goals creative operations managers should focus on this year based on the common challenges we saw teams tackling in 2016. 

Listen below, and use our printable graphic as a reminder of the actions you can take to achieve more efficient creative production this year. 

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Topics: Creative Operations, Creative Operations Resources

Get More Done Faster with The ConceptShare Winter 2017 Release

Posted by Krissie Harrigan on January 04, 2017

Get work done faster with our improved interface

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Topics: Creative Operations, Product Info and Updates

5 More Must Have Review & Approval Metrics for Creative Operations Managers

Posted by Samuel Kiramathypathy on December 01, 2016

For Creative Operations and Project Managers (a.k.a. Traffic Managers, Studio Operations) that are tasked with delivering marketing/creative assets on time the Review & Approval stage of the creative production process can be likened to running a race. Your Creatives and Reviewers are like the runners on a relay team, and the Assets are the baton that is passed between them. However much as a relay team doesn’t just accept finishing a race as good enough, simply getting Assets produced shouldn’t be good enough either. Runners strive for the fastest time, and the Review and Approval Process should be no different. Runners know what important metrics to look at when determining their performance, and how to interpret those metrics to get faster times. The question becomes: what should be measured in the Review and Approval Process, and why?

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Topics: Creative Review, Creative Review and Approval, Metrics that Matter

3 Things I am Most Thankful For This Year

Posted by Nish on November 24, 2016

As I prepare for what is sure to be a delicious, hearty, and very filling Thanksgiving dinner, I wanted to take a moment and share the things I feel most grateful for. Over this past year we’ve hosted the 2nd Annual Creative Ops Summit and had hundreds of conversations with the absolute best in the industry - and I’m thankful for each and every one.

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How The Best In-House Creative Teams Work More Efficiently

Posted by Nish on November 02, 2016

I first wrote about this in 2014 when, after visiting with enterprise marketing and creative services teams, I started to see the emergence of something I called the creative production supply chain - something I saw smart organizations designing and continuously improving to create a competitive advantage.

2 years later, after having met hundreds of enterprise marketing and creative teams, this approach is still very common - especially at organizations that have the most efficient in-house creative teams, so I thought it was a good time to highlight this practice again.

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Topics: Thought Leadership, Why Creative Operations Management?

Our Own Review & Approval Horror Story:   The Typo That Made it To Print

Posted by Angel Ketchum on October 28, 2016

As a designer you are often tasked with what I call the dreaded parachute project. A request that comes from the top, out of the blue, and needs to be done ASAP. The scramble begins, all the while you're trying not to throw a wrench in the workflow of the projects and deliverables you're already working on.

One such parachute project I recently recieved was a mounted poster for our kitchen, the busiest common area in our bustling office. The CEO requested a custom mounted poster with the kitchen rules on it to remind everyone of the daily clean ups. He wanted it to be designed, printed, and ready to be hung on the wall in time for our next company meeting ... in two days. 

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Topics: Review Process, Creative Review and Approval, Review and Approval

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