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Insights, Tips, and How-To's
for Creative Operations


2400 Assets in a Month?! Why Metrics Lead to Creative Ops Success

Posted by Kiefer Uuksulainen on November 30, 2015
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Metrics = Success. Savvy creative operations professionals are increasingly becoming aware of this and starting to track the numbers that matter most. Knowing your numbers, like Volume of Assets, creates a better understanding of current workloads, production capacity and allocation of resources. Do you know YOUR Volume of Assets?

In a recent survey, we discovered that one-third of creative operations groups focused on a single metric; a further 42% of surveyed organizations tracking two to three, with the final quarter of participants looking at four or more metrics. Volume of Assets represented the most commonly used metric within creative operations; why does this metric matter?

metrics tracked number asset per month conceptshare


 Tracking Volume of Assets can...

  • Determine future capacity
  • Measure growth
  • Monitor production levels
  • Identify workloads


Consider the chart* below:

metrics asset volume number asset per month conceptshare metric

*Chart information represents real company data that has been anonymized.

As a senior executive, creative operations manager, or member of asset production knowing volume of assets becomes extremely important when making decisions. Internal production metrics can help pull tangible, relevant and crucial insights.

A) Company #1's metrics from December show a spike in asset uploads followed by two months of steadily declining uploads; what was the cause? It is possible to say the decline in uploads was caused by a backlog of assets already in the system that were slowing down production.

  • "Uploading that many assets at once seemed to have backlogged production, we can't let this bottleneck happen again; the production team is overwhelmed."

B) Company #4 has noticed a uploads spike from December to January, followed by an immediate decline afterward. This repeated again from March to April. The production manager, in anticipation for May to June, put a focus on more efficient review processes. The result was an 118% increase in the amount of assets uploaded between January and June.

  • "I noticed a pattern starting to occur, so it made sense to adjust our review processes in anticipation. The historical metrics provided a benchmark for future production goals."

C) Let's assume Company #5 is considering outsourcing asset production. The consistent upload trend from July until October could mean the organization needs to fast track a partner to avoid the risk of assets being delayed, or worse, left incomplete.

  • "In-house continued uploading assets, I could see them starting to slow the number of completed assets, it was time to make a decision about outsourcing production."


The expansion of creative operations into organizations has become a growing trend that focuses on timeliness, capacity, and compliance. ConceptShare is here to help provide you with insight, expertise, and advice in this exciting and quickly growing field. The goal of tracking metrics, like Volume of Assets, is to arm you with the knowledge and tools to supercharge production, review and approval processes and make sense of the important data that comes as a result.

call to action metrics volume of assets

Topics: Creative Operations,  Creative Operations Management, Asset Production, Metrics that Matter

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