Insights, Tips, and How-To's
for Creative Operations

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Kiefer Uuksulainen

A hungry copywriting wordsmith (in both the literal and figurative sense) with a passion for people, conversation and an insatiable desire to learn!
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Recent Posts

Review and Approval: Avoiding your Own 'Star Wars Holiday Special'

Posted by Kiefer Uuksulainen on December 18, 2015

Today marks the worldwide release of the highly-anticipated film, Star Wars: The Force Awakens. The film franchise has spawned millions of branded products, ranging from aquariums and fishing tackle, to chopsticks and toasters, and everything in between. Those questionable brand extensions can't hold a candle to confounding creation that is, the Star Wars Holiday Special.

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Topics: Review and Approval

This Week in the 'Hub: Metadata Strategy, Dissecting the Creative Ops Role & MORE

Posted by Kiefer Uuksulainen on December 17, 2015

The Creative Operations Hub was created as the online channel for Creative Operations professionals to connect, discuss challenges and solutions, share, learn, and inspire the growth of the role in forward-thinking organziations. What headlined the discussions this week?

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Topics: Creative Ops Hub

Getting Assets Approved While Minimizing Re-work

Posted by Kiefer Uuksulainen on December 15, 2015

Creative operations professionals need to know their numbers. Metrics such as Volume of Assets and Review and Approval Time provide context and grounds for better-informed decision-making. Tracking Versions/iterations Per Asset can help to highlight internal efficiencies that are slowing your production down.

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Topics: Creative Operations, Asset Production, Metrics that Matter

Who The #$*% Approved This?!: Can You Spell "FIRED?"

Posted by Kiefer Uuksulainen on December 14, 2015

TyPOs and miSSpelligns happen... organizations working under tight timelines run the risk of such errors slipping through their approval process. Rarely do these errors go unnoticed; the resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

2400 Assets in a Month?! Why Metrics Lead to Creative Ops Success

Posted by Kiefer Uuksulainen on November 30, 2015

Metrics = Success. Savvy creative operations professionals are increasingly becoming aware of this and starting to track the numbers that matter most. Knowing your numbers, like Volume of Assets, creates a better understanding of current workloads, production capacity and allocation of resources. Do you know YOUR Volume of Assets?

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Topics: Creative Operations,  Creative Operations Management, Asset Production, Metrics that Matter

Creative Operations: WHAT, WHERE, & WHY?

Posted by Kiefer Uuksulainen on November 23, 2015

Creative Operations is the field responsible for increasing timeliness, capacity and compliance in the creative production process.


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Topics: Creative Operations

Who The #$*% Approved This?!: When A Recipe Called For 'Freshly Ground Black People'

Posted by Kiefer Uuksulainen on November 20, 2015

TyPOs, miSSpelligns and GRAmmatical gaffes are inevitable when organizations are producing increasingly more assets under tighter timelines. It may be a simple misplaced comma or an honest spelling mistake, but rarely do these mistakes go unnoticed. The resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

Who The #$*% Approved This?!: A Wrong Number That Wasn't So "Toll-Free"

Posted by Kiefer Uuksulainen on November 13, 2015

TyPOs, miSSpelligns and GRAmmatical gaffes are inevitable when organizations are producing increasingly more assets under tighter timelines. It may be a simple misplaced comma or an honest spelling mistake, but rarely do these mistakes go unnoticed. The resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

Who The #$*% Approved This?!: When A Typo Costs $250,000

Posted by Kiefer Uuksulainen on November 06, 2015

TyPOs, miSSpelligns and GRAmmatical gaffes are inevitable when organizations are producing increasingly more assets under tighter timelines. It may be a simple misplaced comma or an honest spelling mistake, but rarely do these mistakes go unnoticed. The resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

Customer Success Story: Process Compliance Metrics 35% to 80% in Just 2 months

Posted by Kiefer Uuksulainen on October 08, 2015

In many industries marketing teams have strict approval processes that reflect their regulatory environment. In banking, insurance, and pharmaceutical companies we see process driven companies where compliance matters:  failure to follow process triggers regulatory oversight and market failures. But how can you measure whether the process is actually being followed?

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Topics: Measure Productivity, Track Process Compliance

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