Insights, Tips, and How-To's
for Creative Operations

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Krissie Harrigan

A marketing geek at heart with unhealthy obsessions with the internet and data. I love to connect with people to talk about customer engagement, lead generation, and new and creative ways of using data to get answers and make better decisions.
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Recent Posts

Now Agency Creative Teams Can Deliver More Assets Faster With NetSuite SRP

Posted by Krissie Harrigan on March 23, 2017

Planning campaigns, scheduling and budgeting suffer from poor input and stale data. Seeing that projects are stuck or delayed doesn't help get them moving again. 

We are pleased to announce a new integration that helps creative, content and agency teams streamline their creative production supply chain. ConceptShare is now integrated with NetSuite SRP.

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Topics: Product Info and Updates

Announcing External Reviewers In ConceptShare

Posted by Krissie Harrigan on March 20, 2017

A well thought out review & approval process with the right tools to support it helps marketing and creative teams work and deliver on campaigns more efficiently. While in most cases, everyone who is part of the review process of creative and marketing assets needs access to see the progress of projects and reviews, there are also situations where you may need to include non-ConceptShare users into a review.

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What Pushes Us to Continuously Innovate?

Posted by Krissie Harrigan on March 13, 2017

We really pride ourselves on involving our customers in shaping our product directions. Customers drive everything from our longer term priorities to the details of individual features.

Each time we deploy a new release, we do so with confidence and excitement - eager to see how much it helps our customers deliver more approved marketing content and assets faster. We track usage metrics, review which new features are being used, and of course from time to time request feedback through survey tools, etc... While all of these things help guide our product roadmap, and help validate our assumptions, nothing can compare to a warm "Thank You" from a customer. 

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Introducing Advantage Proofing - Powered by ConceptShare

Posted by Krissie Harrigan on February 01, 2017

As recently announced, agency software company, Advantage, has partnered with ConceptShare to launch Advantage Proofing - Powered by ConceptShare.

The integration will speed up agency creative production by seamlessly bringing ConceptShare’s online proofing technology into Advantage’s AQUA agency management platform.

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Topics: News and Events, Product Info and Updates, Online Proofing

Ten Creative Operations Goals for 2017

Posted by Krissie Harrigan on January 18, 2017

In 2016 we spent a lot of time meeting with creative teams helping them document their processes, identify the gaps, and create a plan to achieve their creative operations goals. 

We certainly learned a lot, and noticed that most teams are working through similar challenges to optimize and make creative production more efficient.

In the most recent Creative Operations Podcast, host Nish Patel summarized the top 10 goals creative operations managers should focus on this year based on the common challenges we saw teams tackling in 2016. 

Listen below, and use our printable graphic as a reminder of the actions you can take to achieve more efficient creative production this year. 

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Topics: Creative Operations, Creative Operations Resources

Get More Done Faster with The ConceptShare Winter 2017 Release

Posted by Krissie Harrigan on January 04, 2017

Get work done faster with our improved interface

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Topics: Creative Operations, Product Info and Updates

Feature Showcase: Online Proofing for Packaging Asset Approvals

Posted by Krissie Harrigan on June 09, 2016

The latest version of ConceptShare added improvements and new features to our Proofing Workspace. Most notably we added the ability to rotate assets within the Proofing Workspace to meet the needs of enterprises that work with assets with different orientations like package designs. 

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Topics: Product Info and Updates, Creative Review, New Features, Online Proofing

Coffee & Creative Operations Inspiration - Creative Ops Summit Roadshow Recap

Posted by Krissie Harrigan on June 06, 2016

Last week we traveled to Boston, Columbus, and Dallas to meet with Creative Operations professionals, and discuss & share creative operations strategies, tactics, and best practices over breakfast.

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Topics: Creative Operations,  Creative Operations Management

Creative Review & Approval: Speed Matters

Posted by Krissie Harrigan on April 11, 2016

When it comes to the creative production cycle, speed is critical. Project deadlines must be met and so every part of the creative production process needs to be as efficient as possible. 

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Topics: Creative Operations, Product Info and Updates

Rebuilt From the Ground Up - ConceptShare Delivers a Faster, More Intuitive Review & Approval Experience

Posted by Krissie Harrigan on March 21, 2016

ConceptShare Spring 2016 Release: Faster, More Intuitive Review & Approval.

We are thrilled to announce the launch of our new Proofing Workspace as part of our Spring 2016 Release at the international MarTech conference! Completely rebuilt from the ground up, the new Proofing Workspace delivers an incredibly fast, intuitive, and simply delightful experience for Reviewers - accelerating review & approval cycle times so that creative and marketing teams can meet and beat deadlines, and deliver more assets faster.

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Topics: Review Process, Creative Operations, Product Info and Updates

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