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Insights, Tips, and How-To's
for Creative Operations

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Krissie Harrigan

A marketing geek at heart with unhealthy obsessions with the internet and data. I love to connect with people to talk about customer engagement, lead generation, and new and creative ways of using data to get answers and make better decisions.
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Recent Posts

Introducing Advantage Proofing - Powered by ConceptShare

Posted by Krissie Harrigan on February 01, 2017

As recently announced, agency software company, Advantage, has partnered with ConceptShare to launch Advantage Proofing - Powered by ConceptShare.

The integration will speed up agency creative production by seamlessly bringing ConceptShare’s online proofing technology into Advantage’s AQUA agency management platform.

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Topics: News and Events, Product Info and Updates, Online Proofing

Ten Creative Operations Goals for 2017

Posted by Krissie Harrigan on January 18, 2017

In 2016 we spent a lot of time meeting with creative teams helping them document their processes, identify the gaps, and create a plan to achieve their creative operations goals. 

We certainly learned a lot, and noticed that most teams are working through similar challenges to optimize and make creative production more efficient.

In the most recent Creative Operations Podcast, host Nish Patel summarized the top 10 goals creative operations managers should focus on this year based on the common challenges we saw teams tackling in 2016. 

Listen below, and use our printable graphic as a reminder of the actions you can take to achieve more efficient creative production this year. 

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Topics: Creative Operations, Creative Operations Resources

Get More Done Faster with The ConceptShare Winter 2017 Release

Posted by Krissie Harrigan on January 04, 2017

Get work done faster with our improved interface

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Topics: Creative Operations, Product Info and Updates

Feature Showcase: Online Proofing for Packaging Asset Approvals

Posted by Krissie Harrigan on June 09, 2016

The latest version of ConceptShare added improvements and new features to our Proofing Workspace. Most notably we added the ability to rotate assets within the Proofing Workspace to meet the needs of enterprises that work with assets with different orientations like package designs. 

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Topics: Product Info and Updates, Creative Review, New Features, Online Proofing

Coffee & Creative Operations Inspiration - Creative Ops Summit Roadshow Recap

Posted by Krissie Harrigan on June 06, 2016

Last week we traveled to Boston, Columbus, and Dallas to meet with Creative Operations professionals, and discuss & share creative operations strategies, tactics, and best practices over breakfast.

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Topics: Creative Operations,  Creative Operations Management

Creative Review & Approval: Speed Matters

Posted by Krissie Harrigan on April 11, 2016

When it comes to the creative production cycle, speed is critical. Project deadlines must be met and so every part of the creative production process needs to be as efficient as possible. 

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Topics: Creative Operations, Product Info and Updates

Rebuilt From the Ground Up - ConceptShare Delivers a Faster, More Intuitive Review & Approval Experience

Posted by Krissie Harrigan on March 21, 2016

ConceptShare Spring 2016 Release: Faster, More Intuitive Review & Approval.

We are thrilled to announce the launch of our new Proofing Workspace as part of our Spring 2016 Release at the international MarTech conference! Completely rebuilt from the ground up, the new Proofing Workspace delivers an incredibly fast, intuitive, and simply delightful experience for Reviewers - accelerating review & approval cycle times so that creative and marketing teams can meet and beat deadlines, and deliver more assets faster.

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Topics: Review Process, Creative Operations, Product Info and Updates

Leaders in Creative Operations: Michael Kors

Posted by Krissie Harrigan on March 18, 2016

Leaders In Creative Operations is a new series of interviews and profiles of Creative Operations executives from the biggest companies in the world. Get the best insights, expertise, and advice in this exciting and quickly growing industry. 

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Topics: Creative Operations,  Creative Operations Management

Coffee & Creative Operations Inspiration In The Twin Cities

Posted by Krissie Harrigan on March 09, 2016

Last week we hosted the first of our Creative Operations Roadshow events - a series of intimate meetups with Creative Operations executives across the US that emerged from the Creative Operations Summit in NYC last November. 

We spent the morning with Creative Operations executives representing some amazing brands including Best Buy, 3M, Target and Gander Mountain. Discussions covered a range of topics including how each got started in Creative Operations, building the business case for the need for the role, and what types of KPI’s are valuable to measure, and how to measure them.

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Topics: Creative Operations

The Top 5 Super Bowl Commercials in 2016 & that time the Florida Panthers played the Super Bowl.

Posted by Krissie Harrigan on February 10, 2016
 
While the Panthers and Broncos faught it out in the field on Sunday for Super Bowl 50, the Battle of the Brands continued on the air. The commercials that air during the Super Bowl have become just as popular as the game itself it seems, and in some case - the only reason to watch it at all for non-football fans.
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Topics: Review Process, Review and Approval

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