<iframe src="//www.googletagmanager.com/ns.html?id=GTM-MLM34W" height="0" width="0" style="display:none;visibility:hidden">

Insights, Tips, and How-To's
for Creative Operations

14598452558_99bed2385e_k.jpg

Samuel Kiramathypathy

Find me on:

Recent Posts

5 More Must Have Review & Approval Metrics for Creative Operations Managers

Posted by Samuel Kiramathypathy on December 01, 2016

For Creative Operations and Project Managers (a.k.a. Traffic Managers, Studio Operations) that are tasked with delivering marketing/creative assets on time the Review & Approval stage of the creative production process can be likened to running a race. Your Creatives and Reviewers are like the runners on a relay team, and the Assets are the baton that is passed between them. However much as a relay team doesn’t just accept finishing a race as good enough, simply getting Assets produced shouldn’t be good enough either. Runners strive for the fastest time, and the Review and Approval Process should be no different. Runners know what important metrics to look at when determining their performance, and how to interpret those metrics to get faster times. The question becomes: what should be measured in the Review and Approval Process, and why?

Read More

Topics: Creative Review, Creative Review and Approval, Metrics that Matter

Subscribe to the Blog

Posts by Topic

see all

Follow Me