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How To Publish Faster with Online Proofing & Approvals For Blog Posts

Posted by Sean Adams on July 20, 2017
With an estimated 2.7 million blog posts written daily, blogging continues to be an integral part of a company’s content marketing mix. The lifecycle of a blog post from idea to published and promoted is quite short but requires input and feedback from multiple people. Getting timely feedback is key to enabling content producers not only to write more but to write better. Using this 5 step process to plan, write, review, and optimize blog posts will help you publish more, faster.

Step 1: Planning

The first step in your blog workflow is the planning & research phase. What will you be writing about? Who is your target audience? What is it you want them to do after reading your post? What are your focus keywords? Documenting these details will help keep you on track as you do begin writing, and for reference when your post is going through review & approval. This information may be documented in your CMS, or at the top of your working document. For example, we use Google Docs, with a simple table at the top for reference.

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Step 2: Get Writing

Once the plan is laid out, it’s time to put some meat on the bones of your project and write your first copy. As Hemingway famously said, “The first draft of anything is $#@!.” Grammar, tone, and the structure of early drafts may involve multiple contributors. Early feedback and collaboration on blog posts often happens over internal communication tools. For example, Google Docs commenting is an easy solution for editing and improving text-based content.

Step 3: Formal Review & Approval

Now that the main body of your content is ready, replete with images and a CTA it is ready for formal review and approval. Using an online proofing tool vs. email will help you get clear and actionable feedback. Providing clear instructions for reviewers helps ensure that they know exactly what feedback is needed, and by when. ConceptShare makes this part easy, as you can upload your working document (complete with the blog outline details), provide specific instructions for reviewers, a due date, and even set reminders so that you don’t miss your deadline.

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Step 4: Gather Feedback, Make Necessary Edits

ConceptShare not only makes it easy to add markup on images but has text markup tools that make it easy for reviewers to give clear, actionable feedback on copy, so there is never any need to decipher which paragraph they are talking about. It also makes it easy to flag SEO opportunities for focus keyword insertion. For writers, this makes the editing process faster since they don’t have to chase reviewers down for clarification. As new versions are uploaded, reviewers can even use side-by-side comparison tools to see that their requested changes have been applied.

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Step 5: Hit Publish!

Once you’ve received final approvals, you can move your draft into your CMS, do a quick final check for SEO opportunities (Title, metadata, preview text, etc…) and you are ready to hit publish and start sharing your blog post!

ConceptShare helps content producers deliver more approved content faster - so more time is spent writing and creating, and less time is spent chasing reviewers down for feedback or sifting through email chains trying to decipher and understand out of context feedback.

Organization of reviews into a single point of entry, and customisable email reminders mean that never again will creatives need to chase down reviewers, while Feedback Summaries make it easy for authors to see all feedback and make the necessary changes, rather than sift through email chains trying to decipher the meaning of feedback.

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Topics: Review Process, Online Proofing

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