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Insights, Tips, and How-To's
for Creative Operations

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Getting Assets Approved While Minimizing Re-work

Posted by Kiefer Uuksulainen on December 15, 2015

Creative operations professionals need to know their numbers. Metrics such as Volume of Assets and Review and Approval Time provide context and grounds for better-informed decision-making. Tracking Versions/iterations Per Asset can help to highlight internal efficiencies that are slowing your production down.

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Topics: Creative Operations, Asset Production, Metrics that Matter

More Reviewers? More Delays.

Posted by Michaela Green on December 01, 2015

There are numerous metrics that matter to creative operations professionals. We previously covered Volume of Assets, and the next big one to highlight is Review and Approval Time.

The length of time between a review’s creation and completion doubles when there are 8 or more participants. That’s the result of a recent study that ConceptShare conducted across customers spanning several industries. 

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Topics: Creative Operations,  Creative Operations Management, Asset Production, Metrics that Matter

2400 Assets in a Month?! Why Metrics Lead to Creative Ops Success

Posted by Kiefer Uuksulainen on November 30, 2015

Metrics = Success. Savvy creative operations professionals are increasingly becoming aware of this and starting to track the numbers that matter most. Knowing your numbers, like Volume of Assets, creates a better understanding of current workloads, production capacity and allocation of resources. Do you know YOUR Volume of Assets?

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Topics: Creative Operations,  Creative Operations Management, Asset Production, Metrics that Matter

5 Tips to Speed Up Your Creative Review Cycle

Posted by Michaela Green on August 07, 2015

 

Reviewers, is your feedback not producing the results you expected? Production Designers, are you revising files 4, 5 and 6 times? Hang in there, this is all too common. All of you can achieve better results.

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Topics: Review Process, Asset Production

How Toyota Lead the Way for a New Creative Review Process

Posted by Tylor on April 18, 2012

 

What does Toyota’s manufacturing process and creative review have to do with each other? More than you may think. We began this series with a list of the big trends we see affecting the creative teams, organizations and industries. And more to the point - how those trends are making smarter creative review processes a must have for any creative team that is focused on delivering content and products that have an impact.

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Topics: Thought Leadership, Asset Production, Toyota

5 Industry Trends Every Creative Team Needs to Understand

Posted by Tylor on March 30, 2012

At ConceptShare, many of us spend our days working directly with clients to understand their creative operations workflow. Specifically, how they go from Requirements Definition to Design and Iteration to Validation and Approval. By gaining a broad understanding of how they work from A to Z we also see how creative review fits into their overall workflow.

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Topics: Thought Leadership, Asset Production, 24/7 Production Cycle, Increased Volume of Assets, Outsourcing

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