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Insights, Tips, and How-To's
for Creative Operations

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Ten Creative Operations Goals for 2017

Posted by Krissie Harrigan on January 18, 2017

In 2016 we spent a lot of time meeting with creative teams helping them document their processes, identify the gaps, and create a plan to achieve their creative operations goals. 

We certainly learned a lot, and noticed that most teams are working through similar challenges to optimize and make creative production more efficient.

In the most recent Creative Operations Podcast, host Nish Patel summarized the top 10 goals creative operations managers should focus on this year based on the common challenges we saw teams tackling in 2016. 

Listen below, and use our printable graphic as a reminder of the actions you can take to achieve more efficient creative production this year. 

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Topics: Creative Operations, Creative Operations Resources

5 Reasons You Need to Be At The Creative Operations Summit in New York

Posted by Krissie Harrigan on October 08, 2015

On November 20th, in New York City, Creative Operations Executives will have the opportunity to meet, learn, and discuss some of the biggest challenges for Creative Production & Operations teams at the first ever Creative Operations Summit.

Whether you are new to the role or have been at it for a while, you know the challenges that come with building a team, defining new processes, and bringing in the right technologies to manage and measure creative production and operations. 

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Topics: Creative Operations, Creative Process, Creative Operations Resources,  Creative Operations Management

What's The Secret To Creative Production Supply Chain Success?

Posted by Nish on August 20, 2014

When we talk to marketing and creative teams about their creative production process, more and more we’re hearing about their creative production supply chain. They may not be using that exact term, but that’s what they’re describing.

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Topics: Creative Operations Resources

The 2 Things That Can Sink Your Creative Production Supply Chain

Posted by Nish on August 14, 2014

The creative production supply chain (CPSC) can be hugely valuable to your business, but it's not without its challenges. Ralph Windsor did a great job of capturing what he sees as the challenges involved in adding an operations mindset to creative work in his article about CPSCs on DAM News, and I thought I’d take a deeper look into the challenges I’m hearing people talk about in the industry.

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Topics: Creative Operations Resources

Creative Production Supply Chain: What is it?

Posted by Nish on August 05, 2014

The creative production supply chain is the future of managing creative production teams. I’ve said it before, and I stand by it: this is what we’ll see smart marketing and creative teams moving towards in the next few years, even given the challenges inherent in the approach. Some teams are already working on implementing it, and others are actively planning it.

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Topics: Creative Operations Resources

Creative Operations Manager Job Postings

Posted by Desirae on July 31, 2014

Who's hiring creative operations managers?

It's an interesting question. The quick answer is "everyone" but there's a huge variety in the job descriptions. If it's a smaller marketing team or agency, the creative operations manager will likely oversee the project management and systems used for the company. 

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Topics: Creative Operations Resources

Create Buy-In for Metrics with a Sample Dashboard (VIDEO)

Posted by Desirae on July 17, 2014

When you're trying to start a conversation about creative operations metrics, you might run into a few challenges.

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Topics: Creative Operations Resources

Why should creative operations managers care about metrics?

Posted by Nish on July 08, 2014

 So why should you invest some time in talking about which creative operations metrics are right for your organization?

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Topics: Creative Operations Resources

COBI Q&A: How can I convince people to follow our process?

Posted by Desirae on July 03, 2014

 

We've had a lot of great feedback from people who downloaded the Complete Guide to Creative Operations Business Intelligence, and some of that feedback came in the form of questions. We want to make sure that the guide was as useful as possible, so over the next few weeks, we'll be answering some of those questions right here on the blog.

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Topics: Creative Operations Resources

Online Proofing Isn't The Answer

Posted by Nish on June 25, 2014

 So you’ve been tasked with optimizing the creative production process in your organization.

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Topics: Thought Leadership, Creative Operations Resources

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