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for Creative Operations

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What is Big Data?

Posted by Emily on June 03, 2013

In Bernard Marr’s article, “What the Hell is…Big Data?” he attempts to demystify the latest buzzword that is pelting marketers from every direction. One of the big problems with Big Data, as Marr points out, is that it isn’t very well defined. What does that mean for marketers? They don't have a full or complete understanding of what Big Data is, and are too afraid to ask what it actually means.

Defining Big Data

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Topics: Big Data, Customer Data, Marketing, Creative Operations Resources

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