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Insights, Tips, and How-To's
for Creative Operations

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What Does Marketing Data Have to do with Review and Approval?

Posted by Emily on November 15, 2012

We live in a world where marketers have an increasing amount of data about customer demographics and behaviour. As a 2012 survey by the Content Marketing Institute indicated, you are probably one of the 88% of marketers taking advantage of all the creative metrics out there by segmenting customers according to individual persona and other key decision-making factors. And maybe that’s because you believe, like 91% of senior corporate marketers, that “successful brands use customer data to drive marketing decisions.”

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Topics: Thought Leadership,  Real-Time Marketing, Customer Segmentation, Marketing Data, Marketing Operations Efficiency

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