At Digiday’s Agency Summit they asked agency executives:
What’s the biggest challenge facing agencies today?
Our partner FunctionPoint posted a blog article about their client’s experience of adopting their tool. The client discussed 3 stages they went through during the adoption phase. The first stage, the “fear stage” as they called it, resonated with us.
Big is our market? I hate getting that question. Why? The person asking the question usually wants a big, bombastic answer. I could with all honesty say that our market lays with anyone that needs to communicate and collaborate on creative work. That is a market of hundreds of thousands of users; maybe millions. Start with freelancers, agencies and marketing teams. Then add in film & television, architects, engineers, software developers, publishers …. well you get the idea. I could easily put together a set of slides showing a massive market of users just waiting to buy ConceptShare.