MarketingProfs points out that profitable growth (87%) and operational efficiency (85%) remain the top business priorities for CMOs. As a Marketing or Creative Operations Manager, you’ve probably started to address the inefficiencies in your creative operations process to become more operationally efficient, and in turn, more profitable.
Streamlining your process is no small feat. It requires a combination of research, skills and tactics that aren’t always easily defined. Often, achieving the operational successes you’re looking for is relative to the unique qualities of your company and team. That being said, there are certainly some pitfalls you should avoid.