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Insights, Tips, and How-To's
for Creative Operations

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DMP Chooses ADAM Teamwork Studio for Marketing Collaboration

Posted by Emily on March 06, 2013

ADAM Software announced exciting news today that Digital Media Partners (DMP), an enterprise leader in digital communications, has selected ADAM Teamwork to increase efficiency, agility and security of its global marketing operations.

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Topics: Our Partners, DAM,  Digital Asset Management, Marketing Operations Efficiency

What Does Marketing Data Have to do with Review and Approval?

Posted by Emily on November 15, 2012

We live in a world where marketers have an increasing amount of data about customer demographics and behaviour. As a 2012 survey by the Content Marketing Institute indicated, you are probably one of the 88% of marketers taking advantage of all the creative metrics out there by segmenting customers according to individual persona and other key decision-making factors. And maybe that’s because you believe, like 91% of senior corporate marketers, that “successful brands use customer data to drive marketing decisions.”

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Topics: Thought Leadership,  Real-Time Marketing, Customer Segmentation, Marketing Data, Marketing Operations Efficiency

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