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Insights, Tips, and How-To's
for Creative Operations

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5 More Must Have Review & Approval Metrics for Creative Operations Managers

Posted by Samuel Kiramathypathy on December 01, 2016

For Creative Operations and Project Managers (a.k.a. Traffic Managers, Studio Operations) that are tasked with delivering marketing/creative assets on time the Review & Approval stage of the creative production process can be likened to running a race. Your Creatives and Reviewers are like the runners on a relay team, and the Assets are the baton that is passed between them. However much as a relay team doesn’t just accept finishing a race as good enough, simply getting Assets produced shouldn’t be good enough either. Runners strive for the fastest time, and the Review and Approval Process should be no different. Runners know what important metrics to look at when determining their performance, and how to interpret those metrics to get faster times. The question becomes: what should be measured in the Review and Approval Process, and why?

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Topics: Creative Review, Creative Review and Approval, Metrics that Matter

3 Must Have Review & Approval Metrics for Creative Operations Managers

Posted by Krissie Harrigan on February 03, 2016

The 3 core mandates of Creative Operations is to increase and improve the Timeliness, Capacity, and Compliance of creative production. Achieving this requires the combination of having the right people, technologies, and processes in place - AND -measuring the right things to identify what's working, what isn't, and areas of opportunity for improvement.

Here we take a look at 3 metrics all Creative Operations managers should be measuring and why they're important. 

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Topics: Creative Operations, Review and Approval, Metrics that Matter

Getting Assets Approved While Minimizing Re-work

Posted by Kiefer Uuksulainen on December 15, 2015

Creative operations professionals need to know their numbers. Metrics such as Volume of Assets and Review and Approval Time provide context and grounds for better-informed decision-making. Tracking Versions/iterations Per Asset can help to highlight internal efficiencies that are slowing your production down.

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Topics: Creative Operations, Asset Production, Metrics that Matter

More Reviewers? More Delays.

Posted by Michaela Green on December 01, 2015

There are numerous metrics that matter to creative operations professionals. We previously covered Volume of Assets, and the next big one to highlight is Review and Approval Time.

The length of time between a review’s creation and completion doubles when there are 8 or more participants. That’s the result of a recent study that ConceptShare conducted across customers spanning several industries. 

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Topics: Creative Operations,  Creative Operations Management, Asset Production, Metrics that Matter

2400 Assets in a Month?! Why Metrics Lead to Creative Ops Success

Posted by Kiefer Uuksulainen on November 30, 2015

Metrics = Success. Savvy creative operations professionals are increasingly becoming aware of this and starting to track the numbers that matter most. Knowing your numbers, like Volume of Assets, creates a better understanding of current workloads, production capacity and allocation of resources. Do you know YOUR Volume of Assets?

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Topics: Creative Operations,  Creative Operations Management, Asset Production, Metrics that Matter

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