Insights, Tips, and How-To's
for Creative Operations

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Our Own Review & Approval Horror Story:   The Typo That Made it To Print

Posted by Angel Ketchum on October 28, 2016

As a designer you are often tasked with what I call the dreaded parachute project. A request that comes from the top, out of the blue, and needs to be done ASAP. The scramble begins, all the while you're trying not to throw a wrench in the workflow of the projects and deliverables you're already working on.

One such parachute project I recently recieved was a mounted poster for our kitchen, the busiest common area in our bustling office. The CEO requested a custom mounted poster with the kitchen rules on it to remind everyone of the daily clean ups. He wanted it to be designed, printed, and ready to be hung on the wall in time for our next company meeting ... in two days. 

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Topics: Review Process, Creative Review and Approval, Review and Approval

The Top 5 Super Bowl Commercials in 2016 & that time the Florida Panthers played the Super Bowl.

Posted by Krissie Harrigan on February 10, 2016
 
While the Panthers and Broncos faught it out in the field on Sunday for Super Bowl 50, the Battle of the Brands continued on the air. The commercials that air during the Super Bowl have become just as popular as the game itself it seems, and in some case - the only reason to watch it at all for non-football fans.
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Topics: Review Process, Review and Approval

3 Must Have Review & Approval Metrics for Creative Operations Managers

Posted by Krissie Harrigan on February 03, 2016

The 3 core mandates of Creative Operations is to increase and improve the Timeliness, Capacity, and Compliance of creative production. Achieving this requires the combination of having the right people, technologies, and processes in place - AND -measuring the right things to identify what's working, what isn't, and areas of opportunity for improvement.

Here we take a look at 3 metrics all Creative Operations managers should be measuring and why they're important. 

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Topics: Creative Operations, Review and Approval, Metrics that Matter

Review and Approval: Avoiding your Own 'Star Wars Holiday Special'

Posted by Kiefer Uuksulainen on December 18, 2015

Today marks the worldwide release of the highly-anticipated film, Star Wars: The Force Awakens. The film franchise has spawned millions of branded products, ranging from aquariums and fishing tackle, to chopsticks and toasters, and everything in between. Those questionable brand extensions can't hold a candle to confounding creation that is, the Star Wars Holiday Special.

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Topics: Review and Approval

Who The #$*% Approved This?!: Can You Spell "FIRED?"

Posted by Kiefer Uuksulainen on December 14, 2015

TyPOs and miSSpelligns happen... organizations working under tight timelines run the risk of such errors slipping through their approval process. Rarely do these errors go unnoticed; the resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

Who The #$*% Approved This?!: When A Recipe Called For 'Freshly Ground Black People'

Posted by Kiefer Uuksulainen on November 20, 2015

TyPOs, miSSpelligns and GRAmmatical gaffes are inevitable when organizations are producing increasingly more assets under tighter timelines. It may be a simple misplaced comma or an honest spelling mistake, but rarely do these mistakes go unnoticed. The resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

Who The #$*% Approved This?!: A Wrong Number That Wasn't So "Toll-Free"

Posted by Kiefer Uuksulainen on November 13, 2015

TyPOs, miSSpelligns and GRAmmatical gaffes are inevitable when organizations are producing increasingly more assets under tighter timelines. It may be a simple misplaced comma or an honest spelling mistake, but rarely do these mistakes go unnoticed. The resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

Who The #$*% Approved This?!: When A Typo Costs $250,000

Posted by Kiefer Uuksulainen on November 06, 2015

TyPOs, miSSpelligns and GRAmmatical gaffes are inevitable when organizations are producing increasingly more assets under tighter timelines. It may be a simple misplaced comma or an honest spelling mistake, but rarely do these mistakes go unnoticed. The resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.

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Topics: Review and Approval

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