Insights, Tips, and How-To's
for Creative Operations

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How The Best In-House Creative Teams Work More Efficiently

Posted by Nish on November 02, 2016

I first wrote about this in 2014 when, after visiting with enterprise marketing and creative services teams, I started to see the emergence of something I called the creative production supply chain - something I saw smart organizations designing and continuously improving to create a competitive advantage.

2 years later, after having met hundreds of enterprise marketing and creative teams, this approach is still very common - especially at organizations that have the most efficient in-house creative teams, so I thought it was a good time to highlight this practice again.

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Topics: Thought Leadership, Why Creative Operations Management?

Online Proofing Isn't The Answer

Posted by Nish on June 25, 2014

 So you’ve been tasked with optimizing the creative production process in your organization.

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Topics: Thought Leadership, Creative Operations Resources

Reviewing and Approving Websites: 4 Big Challenges and How To Fix Them

Posted by Desirae on January 23, 2014

Websites are an integral part of your digital marketing efforts. In fact, it's been argued that content management is the only required element of your marketing technology suite. That's how important websites are to any marketing effort today.

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Topics: Thought Leadership, Creative Operations Resources

Marketing Technology: Mind the Asset Gap

Posted by Nish on December 17, 2013

EDITOR'S NOTE: Given the rapid growth of the marketing technology industry, we update this article each year for accuracy, relevancy, and to provide the most up to date information. 

Marketing teams are using a lot of different tools today – that’s evident from even a cursory glance at Scott Brinker's annual Marketing Technology Supergraphic. (Growth in this industry is so rapid, calling this an infographic isn't enough!)

Just look at the growth since 2013, when we first publised this article, and this year: 

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Topics: Thought Leadership, Why Creative Operations Management?

Creative Operations Management & Big Data: Make the Connection

Posted by Nish on December 03, 2013

“I’m already investing in other marketing technology, like Big Data. What’s the value of investing in creative operations management?”

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Topics: Thought Leadership, Why Creative Operations Management?

Creative Operations Management – Yeah, It’s a Thing

Posted by Nish on November 21, 2013

About a year ago, we started talking about creative operations and creative operations management (COM). We came out and said that ConceptShare is a COM solution - and then we (or really, I) went silent on the topic. Well, silent on this blog, but our customers and partners have been hearing about it non-stop. We’ve shared with them, and learned from them, what we see as the existing and emerging challenges and opportunities for marketing and creative teams when it comes to creative operations.

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Topics: Thought Leadership, Why Creative Operations Management?

Identify Bottlenecks with Creative Operations Metrics: A Case Study

Posted by Nish on November 05, 2013

This is the third in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams do their work more efficiently.

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Topics: Thought Leadership, Creative Operations Resources, Why Creative Operations Management?

Improve Process and Performance with Creative Operations Metrics: A Case Study

Posted by Nish on October 30, 2013

This is the second in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams do their work more efficiently.

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Topics: Thought Leadership, Creative Operations Resources, Why Creative Operations Management?

Why should you measure creative operations?

Posted by Nish on October 24, 2013

This is the first in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams their work more efficiently.

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Topics: Thought Leadership, Creative Operations Resources, Why Creative Operations Management?

What Does Marketing Data Have to do with Review and Approval?

Posted by Emily on November 15, 2012

We live in a world where marketers have an increasing amount of data about customer demographics and behaviour. As a 2012 survey by the Content Marketing Institute indicated, you are probably one of the 88% of marketers taking advantage of all the creative metrics out there by segmenting customers according to individual persona and other key decision-making factors. And maybe that’s because you believe, like 91% of senior corporate marketers, that “successful brands use customer data to drive marketing decisions.”

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Topics: Thought Leadership,  Real-Time Marketing, Customer Segmentation, Marketing Data, Marketing Operations Efficiency

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