Insights, Tips, and How-To's
for Creative Operations

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How The Best In-House Creative Teams Work More Efficiently

Posted by Nish on November 02, 2016

I first wrote about this in 2014 when, after visiting with enterprise marketing and creative services teams, I started to see the emergence of something I called the creative production supply chain - something I saw smart organizations designing and continuously improving to create a competitive advantage.

2 years later, after having met hundreds of enterprise marketing and creative teams, this approach is still very common - especially at organizations that have the most efficient in-house creative teams, so I thought it was a good time to highlight this practice again.

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Topics: Thought Leadership, Why Creative Operations Management?

The Hierarchy of Work-in-Progress Strategies

Posted by Nish on April 01, 2014

Anyone who took PSYCH 101 has seen Maslow’s hierarchy of needs. Just in case you missed that day of class, here’s a quick recap.


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Topics: Creative Operations Resources, Why Creative Operations Management?

5 Signs You Need to Think About Creative Operations

Posted by Desirae on March 04, 2014

There are things you know about your creative production process.

“We had fourteen rounds of revisions on that last campaign. I know - I counted the emails.”

Then there are things you know you don’t know about your creative production process.

“We’re not sure why that project went way past the deadline, but it did. That’s a problem.”

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Topics: Creative Operations Resources, Why Creative Operations Management?

Olympic marketing requires Olympic-level compliance

Posted by Desirae on February 24, 2014

The Olympics have come and gone, but the lessons they have for brands continue to be valuable. Now that we aren’t all glued to the hockey games (at least here in Canada) we have time to dig into them.

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Topics: Creative Operations Resources, Why Creative Operations Management?

Marketing Technology: Mind the Asset Gap

Posted by Nish on December 17, 2013

EDITOR'S NOTE: Given the rapid growth of the marketing technology industry, we update this article each year for accuracy, relevancy, and to provide the most up to date information. 

Marketing teams are using a lot of different tools today – that’s evident from even a cursory glance at Scott Brinker's annual Marketing Technology Supergraphic. (Growth in this industry is so rapid, calling this an infographic isn't enough!)

Just look at the growth since 2013, when we first publised this article, and this year: 

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Topics: Thought Leadership, Why Creative Operations Management?

Creative Operations Management & Big Data: Make the Connection

Posted by Nish on December 03, 2013

“I’m already investing in other marketing technology, like Big Data. What’s the value of investing in creative operations management?”

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Topics: Thought Leadership, Why Creative Operations Management?

Creative Operations Management – Yeah, It’s a Thing

Posted by Nish on November 21, 2013

About a year ago, we started talking about creative operations and creative operations management (COM). We came out and said that ConceptShare is a COM solution - and then we (or really, I) went silent on the topic. Well, silent on this blog, but our customers and partners have been hearing about it non-stop. We’ve shared with them, and learned from them, what we see as the existing and emerging challenges and opportunities for marketing and creative teams when it comes to creative operations.

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Topics: Thought Leadership, Why Creative Operations Management?

Identify Bottlenecks with Creative Operations Metrics: A Case Study

Posted by Nish on November 05, 2013

This is the third in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams do their work more efficiently.

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Topics: Thought Leadership, Creative Operations Resources, Why Creative Operations Management?

Improve Process and Performance with Creative Operations Metrics: A Case Study

Posted by Nish on October 30, 2013

This is the second in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams do their work more efficiently.

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Topics: Thought Leadership, Creative Operations Resources, Why Creative Operations Management?

Why should you measure creative operations?

Posted by Nish on October 24, 2013

This is the first in a three-part blog series about how creative operations are measured, and how that measurement helps creative teams their work more efficiently.

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Topics: Thought Leadership, Creative Operations Resources, Why Creative Operations Management?

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