Creative and marketing teams are tasked with delivering more projects, in shorter timelines than ever before. Without solid processes around creative production and the right tools in place to support them, the increase in demand for content with shorter turnaround times can wreak havoc on creative production teams.
We're on a mission to bring online proofing and approval workflows into the tools creative and marketing teams love and use and are excited to announce our latest integration with Jira Software.
Jira Software has been widely adopted by creative and marketing teams to manage tasks and activities. Review & approval of assets, however, typically happens outside of Jira Software - in email chains or face-face meetings. These inefficient external feedback processes create significant delays in marketing campaign execution.
Planning campaigns, scheduling and budgeting suffer from poor input and stale data. Seeing that projects are stuck or delayed doesn't help get them moving again.
We are pleased to announce a new integration that helps creative, content and agency teams streamline their creative production supply chain. ConceptShare is now integrated with NetSuite SRP.
Topics: Product Info and Updates
A well thought out review & approval process with the right tools to support it helps marketing and creative teams work and deliver on campaigns more efficiently. While in most cases, everyone who is part of the review process of creative and marketing assets needs access to see the progress of projects and reviews, there are also situations where you may need to include non-ConceptShare users into a review.
We really pride ourselves on involving our customers in shaping our product directions. Customers drive everything from our longer term priorities to the details of individual features.
Each time we deploy a new release, we do so with confidence and excitement - eager to see how much it helps our customers deliver more approved marketing content and assets faster. We track usage metrics, review which new features are being used, and of course from time to time request feedback through survey tools, etc... While all of these things help guide our product roadmap, and help validate our assumptions, nothing can compare to a warm "Thank You" from a customer.
As recently announced, agency software company, Advantage, has partnered with ConceptShare to launch Advantage Proofing - Powered by ConceptShare.
The integration will speed up agency creative production by seamlessly bringing ConceptShare’s online proofing technology into Advantage’s AQUA agency management platform.
In 2016 we spent a lot of time meeting with creative teams helping them document their processes, identify the gaps, and create a plan to achieve their creative operations goals.
We certainly learned a lot, and noticed that most teams are working through similar challenges to optimize and make creative production more efficient.
In the most recent Creative Operations Podcast, host Nish Patel summarized the top 10 goals creative operations managers should focus on this year based on the common challenges we saw teams tackling in 2016.
Listen below, and use our printable graphic as a reminder of the actions you can take to achieve more efficient creative production this year.
The latest version of ConceptShare added improvements and new features to our Proofing Workspace. Most notably we added the ability to rotate assets within the Proofing Workspace to meet the needs of enterprises that work with assets with different orientations like package designs.
Last week we traveled to Boston, Columbus, and Dallas to meet with Creative Operations professionals, and discuss & share creative operations strategies, tactics, and best practices over breakfast.