Today marks the worldwide release of the highly-anticipated film, Star Wars: The Force Awakens. The film franchise has spawned millions of branded products, ranging from aquariums and fishing tackle, to chopsticks and toasters, and everything in between. Those questionable brand extensions can't hold a candle to confounding creation that is, the Star Wars Holiday Special.
The December-Holiday release of 'The Force Awakens' is the ideal time to address the Star Wars Holiday Special and its relation to review and approval (or lack thereof). The TV release only saw a single-airing in its entirety, but a cultivated a lifetime of questions from the audience and regret for George Lucas.
The contents of the Holiday Special, without giving 'spoilers', is questionable at best. It embodies a project that illustrates just how ineffective review and approval processes can be. Unsurprisingly, George Lucas was so unhappy and embarrassed with the delivery that “if [he] had the time and a sledgehammer, [he] would track down every copy of that show and smash it.” (Not exactly the management feedback you want to hear after the asset has been delivered.)
If the film production team appropriated an effective review and approval procedure, George Lucas may have slept a little easier the last 37 years. Instead of tossing and turning, thinking about the 'Holiday Special' questions, courtesy of die-hard Star Wars fanatics. By being involving more in the process and being aware of current production George may have been able to evade and REJECT an asset long before it reached a global audience.
Assess your own Review and Approval process to isolate room for improvement. Click below to assess your own review and approval, and reduce the risk of releasing your own Star Wars Holiday Special.