Creative operations professionals need to know their numbers. Metrics such as Volume of Assets and Review and Approval Time provide context and grounds for better-informed decision-making. Tracking Versions/iterations Per Asset can help to highlight internal efficiencies that are slowing your production down.
There are numerous metrics that matter to creative operations professionals. We previously covered Volume of Assets, and the next big one to highlight is Review and Approval Time.
The length of time between a review’s creation and completion doubles when there are 8 or more participants. That’s the result of a recent study that ConceptShare conducted across customers spanning several industries.
Metrics = Success. Savvy creative operations professionals are increasingly becoming aware of this and starting to track the numbers that matter most. Knowing your numbers, like Volume of Assets, creates a better understanding of current workloads, production capacity and allocation of resources. Do you know YOUR Volume of Assets?
Reviewers, is your feedback not producing the results you expected? Production Designers, are you revising files 4, 5 and 6 times? Hang in there, this is all too common. All of you can achieve better results.
What does Toyota’s manufacturing process and creative review have to do with each other? More than you may think. We began this series with a list of the big trends we see affecting the creative teams, organizations and industries. And more to the point - how those trends are making smarter creative review processes a must have for any creative team that is focused on delivering content and products that have an impact.
At ConceptShare, many of us spend our days working directly with clients to understand their creative operations workflow. Specifically, how they go from Requirements Definition to Design and Iteration to Validation and Approval. By gaining a broad understanding of how they work from A to Z we also see how creative review fits into their overall workflow.