Insights, Tips, and How-To's
for Creative Operations


How Online Proofing Satisfies the Most Difficult Creative Reviewer Types

Posted by Sean Adams on June 20, 2017

Each type of reviewer involved in the creative process brings with them a unique set of skills and expertise, as well as their own set of challenges based on the way they work. A client doesn’t have the same needs as an executive, and executives don’t have the same needs as creatives. Left unheeded, small differences in needs can create huge delays in the creative production process.

Getting a better understanding of how individuals in your team and organization work, and working with them when defining your processes and the tools you use to support those processes will go a long way in ensuring everyone can work as efficiently as possible, without hindering the creative process or productivity.

Here, we cover 4 common Reviewer Personas, how they work, and how having the right Online Proofing and Review & Approval tool like ConceptShare can keep work humming along with pristine efficiency because it meets the needs of many.

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Topics: Creative Operations, Online Proofing, Creative Review, Creative Review and Approval

Not Stacking Up? How Integration Powers Creative Production Efficiency

Posted by Sean Adams on June 05, 2017

Creative Operations teams are responsible for making sure that systems and processes work smoothly together. That’s why we were surprised by the results of the 2017 State of Creative Operations Survey - 45% of companies surveyed had NO systems integration whatsoever; only 10% had fully integrated their end-to-end processes. You may be asking, so what? What’s the problem?

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Topics: Creative Operations, Creative production, Creative Production Efficiency

Ten Creative Operations Goals for 2017

Posted by Krissie Harrigan on January 18, 2017

In 2016 we spent a lot of time meeting with creative teams helping them document their processes, identify the gaps, and create a plan to achieve their creative operations goals. 

We certainly learned a lot, and noticed that most teams are working through similar challenges to optimize and make creative production more efficient.

In the most recent Creative Operations Podcast, host Nish Patel summarized the top 10 goals creative operations managers should focus on this year based on the common challenges we saw teams tackling in 2016. 

Listen below, and use our printable graphic as a reminder of the actions you can take to achieve more efficient creative production this year. 

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Topics: Creative Operations, Creative Operations Resources

Get More Done Faster with The ConceptShare Winter 2017 Release

Posted by Krissie Harrigan on January 04, 2017

Get work done faster with our improved interface

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Topics: Creative Operations, Product Info and Updates

Coffee & Creative Operations Inspiration - Creative Ops Summit Roadshow Recap

Posted by Krissie Harrigan on June 06, 2016

Last week we traveled to Boston, Columbus, and Dallas to meet with Creative Operations professionals, and discuss & share creative operations strategies, tactics, and best practices over breakfast.

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Topics: Creative Operations,  Creative Operations Management

Creative Review & Approval: Speed Matters

Posted by Krissie Harrigan on April 11, 2016

When it comes to the creative production cycle, speed is critical. Project deadlines must be met and so every part of the creative production process needs to be as efficient as possible. 

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Topics: Creative Operations, Product Info and Updates

Rebuilt From the Ground Up - ConceptShare Delivers a Faster, More Intuitive Review & Approval Experience

Posted by Krissie Harrigan on March 21, 2016

ConceptShare Spring 2016 Release: Faster, More Intuitive Review & Approval.

We are thrilled to announce the launch of our new Proofing Workspace as part of our Spring 2016 Release at the international MarTech conference! Completely rebuilt from the ground up, the new Proofing Workspace delivers an incredibly fast, intuitive, and simply delightful experience for Reviewers - accelerating review & approval cycle times so that creative and marketing teams can meet and beat deadlines, and deliver more assets faster.

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Topics: Review Process, Creative Operations, Product Info and Updates

Leaders in Creative Operations: Michael Kors

Posted by Krissie Harrigan on March 18, 2016

Leaders In Creative Operations is a new series of interviews and profiles of Creative Operations executives from the biggest companies in the world. Get the best insights, expertise, and advice in this exciting and quickly growing industry. 

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Topics: Creative Operations,  Creative Operations Management, Creative Operations Leaders

Coffee & Creative Operations Inspiration In The Twin Cities

Posted by Krissie Harrigan on March 09, 2016

Last week we hosted the first of our Creative Operations Roadshow events - a series of intimate meetups with Creative Operations executives across the US that emerged from the Creative Operations Summit in NYC last November. 

We spent the morning with Creative Operations executives representing some amazing brands including Best Buy, 3M, Target and Gander Mountain. Discussions covered a range of topics including how each got started in Creative Operations, building the business case for the need for the role, and what types of KPI’s are valuable to measure, and how to measure them.

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Topics: Creative Operations

3 Must Have Review & Approval Metrics for Creative Operations Managers

Posted by Krissie Harrigan on February 03, 2016

The 3 core mandates of Creative Operations is to increase and improve the Timeliness, Capacity, and Compliance of creative production. Achieving this requires the combination of having the right people, technologies, and processes in place - AND -measuring the right things to identify what's working, what isn't, and areas of opportunity for improvement.

Here we take a look at 3 metrics all Creative Operations managers should be measuring and why they're important. 

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Topics: Creative Operations, Review and Approval, Metrics that Matter

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