Insights, Tips, and How-To's
for Creative Operations

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Deliver High Performing Campaigns Faster with Online Proofing for Email

Posted by Sean Adams on August 01, 2017

Despite constant changes in the digital marketing landscape, marketers still regard email as one of the most effective ways to reach out to prospective clients—but that certainly doesn’t mean it’s easy.

While it is still the most effective, it is also the trickiest tool in the box. Consistently creating compelling content, increasing open rates, and improving click-throughs are commonly the top three challenges with email marketing, and there is no shortage of online tips for creating better content, writing subject lines that drive up open rates, and personalizing offers to optimize click-through rates.

In this post we outline how to incorporate these best practices and streamline the review and approval process of your email campaigns to consistently deliver high performing email marketing campaigns...faster.

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Topics: Online Proofing, Review and Approval, Creative Review and Approval, Review Process

Inefficient Review and Approval: The Real Cost of "Free" Solutions

Posted by Sean Adams on June 27, 2017
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Topics: Creative Review and Approval, Online Proofing, Creative Production Efficiency

How Online Proofing Satisfies the Most Difficult Creative Reviewer Types

Posted by Sean Adams on June 20, 2017

Each type of reviewer involved in the creative process brings with them a unique set of skills and expertise, as well as their own set of challenges based on the way they work. A client doesn’t have the same needs as an executive, and executives don’t have the same needs as creatives. Left unheeded, small differences in needs can create huge delays in the creative production process.

Getting a better understanding of how individuals in your team and organization work, and working with them when defining your processes and the tools you use to support those processes will go a long way in ensuring everyone can work as efficiently as possible, without hindering the creative process or productivity.

Here, we cover 4 common Reviewer Personas, how they work, and how having the right Online Proofing and Review & Approval tool like ConceptShare can keep work humming along with pristine efficiency because it meets the needs of many.

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Topics: Creative Operations, Online Proofing, Creative Review, Creative Review and Approval

Bring Your Review & Approval Workflow Into Jira Software

Posted by Krissie Harrigan on May 12, 2017

We're on a mission to bring online proofing and approval workflows into the tools creative and marketing teams love and use and are excited to announce our latest integration with Jira Software.

Jira Software has been widely adopted by creative and marketing teams to manage tasks and activities. Review & approval of assets, however, typically happens outside of Jira Software - in email chains or face-face meetings. These inefficient external feedback processes create significant delays in marketing campaign execution.

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Topics: Product Info and Updates, Online Proofing, Creative Review and Approval

5 More Must Have Review & Approval Metrics for Creative Operations Managers

Posted by Samuel Kiramathypathy on December 01, 2016

For Creative Operations and Project Managers (a.k.a. Traffic Managers, Studio Operations) that are tasked with delivering marketing/creative assets on time the Review & Approval stage of the creative production process can be likened to running a race. Your Creatives and Reviewers are like the runners on a relay team, and the Assets are the baton that is passed between them. However much as a relay team doesn’t just accept finishing a race as good enough, simply getting Assets produced shouldn’t be good enough either. Runners strive for the fastest time, and the Review and Approval Process should be no different. Runners know what important metrics to look at when determining their performance, and how to interpret those metrics to get faster times. The question becomes: what should be measured in the Review and Approval Process, and why?

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Topics: Creative Review, Creative Review and Approval, Metrics that Matter

Our Own Review & Approval Horror Story:   The Typo That Made it To Print

Posted by Angel Ketchum on October 28, 2016

As a designer you are often tasked with what I call the dreaded parachute project. A request that comes from the top, out of the blue, and needs to be done ASAP. The scramble begins, all the while you're trying not to throw a wrench in the workflow of the projects and deliverables you're already working on.

One such parachute project I recently recieved was a mounted poster for our kitchen, the busiest common area in our bustling office. The CEO requested a custom mounted poster with the kitchen rules on it to remind everyone of the daily clean ups. He wanted it to be designed, printed, and ready to be hung on the wall in time for our next company meeting ... in two days. 

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Topics: Review Process, Creative Review and Approval, Review and Approval

2 Typical Applications of Review And Approval Software Tools

Posted by Michaela Green on October 09, 2015

Industries are at much different stages in adopting online review and approval software tools.  We see two typical applications or problems being solved – one characterized by speed and volume, the other by process and auditability.

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Topics: Creative Operations, Email vs. ConceptShare, Creative Review and Approval

“We have an asset out of containment!”

Posted by Hannah Cameron on June 17, 2015
**Hold on to your butts, spoiler alert**

When you think of Jurassic World, you think big dinosaurs, epic adventures, Chris Pratt and lots of teeth. But after the movie ended I found myself thinking only about Review and Approval.

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Topics: Creative Review and Approval

Creative Operations Case File: A sticky situation...

Posted by Hannah Cameron on May 21, 2015

 

 

In Enterprise Marketing departments, Review and Approval based offenses are considered especially heinous. Today, the dedicated detectives who investigate these marketing felonies are members of an elite squad known as the Creative Operations Unit. These are their stories.

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Topics: Creative Operations, Creative Review and Approval

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