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The Don of a New Era: How We Knew about Don Draper's Demise

Posted by Emily on June 26, 2013


In a previous article, “Dear Don Draper, You are Fired!” we pointed out, in the form of a termination letter, why Mr. Draper would not survive in today’s agency environment. Similarly to Avi Dan, we argued that the success of marketing increasingly relies on data and operational effectiveness, and that as a result, the era of Don Drapers is coming to an end.

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Topics: Big Data, Don Draper, Firing Don Draper, Mad Men, Creative Operations Resources

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