The tension between marketing and IT isn't new. As Scott Brinker points out in ChiefMartec, there is a “legendary” frustration at the intersection of marketing and IT, which he argues is often the result of structural differences in their jobs. Today, this relationship still remains an important topic of discussion. CXO Talk just launched an episode dedicated to exploring the tensions between marketing and IT in enterprise companies, debating whether marketing and IT are butting heads now more than ever before.
As the world of marketing and technology continues to collide, these two “infamously uncomfortable bedfellows” are going to have to learn how to get along.