When looking for a technology vendor, it can be difficult to know where to begin. It’s important to remember that there isn’t one holy-grail technology solution that will solve all your problems. It’s really about understanding what you need (and why) before finding a solution that’s best for you and your company. It’s crucial to go through a serious evaluation period before making your decision.
At Digiday’s Agency Summit they asked agency executives:
What’s the biggest challenge facing agencies today?
Our partner FunctionPoint posted a blog article about their client’s experience of adopting their tool. The client discussed 3 stages they went through during the adoption phase. The first stage, the “fear stage” as they called it, resonated with us.
The road to change can be a turbulent one- but is worthwhile, we often realize, once we've experienced its rewarding outcomes. When changing your creative review process, regardless of whether you are adopting a brand new tool or simply tweaking your current process, it’s always smart to have a game plan. This game plan should include how to attack the roll out and implementation of a new process, including everything from getting buy-in to building loyalty.