Marketing process compliance matters in many industries including insurance (read the story here), banking and other regulated industries. Failure to follow process triggers regulatory oversight and market failures; thus, it becomes imperative to measure whether processes are being appropriately followed.
In many industries marketing teams have strict approval processes that reflect their regulatory environment. In banking, insurance, and pharmaceutical companies we see process driven companies where compliance matters: failure to follow process triggers regulatory oversight and market failures. But how can you measure whether the process is actually being followed?