The layout of the digital marketing landscape is constantly changing, and over the past few years that change has been a migration from desktops to tablets and phones, bringing with it a change in the type of content people consume. Video is the fastest growing content medium on the internet, and according to Forbes, researchers estimate that by 2019 over 80% of web content will be video.
Despite constant changes in the digital marketing landscape, marketers still regard email as one of the most effective ways to reach out to prospective clients—but that certainly doesn’t mean it’s easy.
While it is still the most effective, it is also the trickiest tool in the box. Consistently creating compelling content, increasing open rates, and improving click-throughs are commonly the top three challenges with email marketing, and there is no shortage of online tips for creating better content, writing subject lines that drive up open rates, and personalizing offers to optimize click-through rates.
In this post we outline how to incorporate these best practices and streamline the review and approval process of your email campaigns to consistently deliver high performing email marketing campaigns...faster.
Step 1: Planning
The first step in your blog workflow is the planning & research phase. What will you be writing about? Who is your target audience? What is it you want them to do after reading your post? What are your focus keywords? Documenting these details will help keep you on track as you do begin writing, and for reference when your post is going through review & approval. This information may be documented in your CMS, or at the top of your working document. For example, we use Google Docs, with a simple table at the top for reference.
Each type of reviewer involved in the creative process brings with them a unique set of skills and expertise, as well as their own set of challenges based on the way they work. A client doesn’t have the same needs as an executive, and executives don’t have the same needs as creatives. Left unheeded, small differences in needs can create huge delays in the creative production process.
Getting a better understanding of how individuals in your team and organization work, and working with them when defining your processes and the tools you use to support those processes will go a long way in ensuring everyone can work as efficiently as possible, without hindering the creative process or productivity.
Here, we cover 4 common Reviewer Personas, how they work, and how having the right Online Proofing and Review & Approval tool like ConceptShare can keep work humming along with pristine efficiency because it meets the needs of many.
We're on a mission to bring online proofing and approval workflows into the tools creative and marketing teams love and use and are excited to announce our latest integration with Jira Software.
Jira Software has been widely adopted by creative and marketing teams to manage tasks and activities. Review & approval of assets, however, typically happens outside of Jira Software - in email chains or face-face meetings. These inefficient external feedback processes create significant delays in marketing campaign execution.
As recently announced, agency software company, Advantage, has partnered with ConceptShare to launch Advantage Proofing - Powered by ConceptShare.
The integration will speed up agency creative production by seamlessly bringing ConceptShare’s online proofing technology into Advantage’s AQUA agency management platform.
The latest version of ConceptShare added improvements and new features to our Proofing Workspace. Most notably we added the ability to rotate assets within the Proofing Workspace to meet the needs of enterprises that work with assets with different orientations like package designs.
Using an outdated web browser can cause security issues, user interface issues and bugs affecting functionality.
For the past 4 years integration between DAM and Online Proofing systems has been underway but it wasn't until recently that it started to pick up speed.
Through our own integration experiences and conversations with DAM Managers, Marketing and Creative teams we set out to discover what was really fueling the rapid growth of this trend.
Our infographic takes a look the top 3 benefits of integrating DAM with Online proofing and covers the basics of why this is becoming increasingly common in many organizations.