Insights, Tips, and How-To's
for Creative Operations


Scoring Big: Real-Time Marketing Coup During Super Bowl Blackout

Posted by Emily on February 04, 2013

What is real-time marketing? Sending the right message at the right time to the right person. Yesterday during the Super Bowl blackout, two brands showed us that the opportunities made by real-time marketing are setting a new standard for where marketers and marketing operations need to be today.

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Topics: Marketing Operations,  Real-Time Marketing, Why Creative Operations Management?

Real-Time Marketing is Upon Us- How Are You Going to Adapt?

Posted by Emily on November 28, 2012

In Fast Company, Paul Gunning just published an excellent article: Real-Time Marketing Is Upon Us- Here’s How Advertising Needs to Adapt.

Gunning points out, “There’s an unprecedented amount of technology and consumer data available to create opportunities for marketers. Yet the advertising process isn’t keeping up.”

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Topics: Creative Operations Resources,  Real-Time Marketing, Marketing Data

What Does Marketing Data Have to do with Review and Approval?

Posted by Emily on November 15, 2012

We live in a world where marketers have an increasing amount of data about customer demographics and behaviour. As a 2012 survey by the Content Marketing Institute indicated, you are probably one of the 88% of marketers taking advantage of all the creative metrics out there by segmenting customers according to individual persona and other key decision-making factors. And maybe that’s because you believe, like 91% of senior corporate marketers, that “successful brands use customer data to drive marketing decisions.”

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Topics: Thought Leadership,  Real-Time Marketing, Customer Segmentation, Marketing Data, Marketing Operations Efficiency

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