Insights, Tips, and How-To's
for Creative Operations


Deliver High Performing Campaigns Faster with Online Proofing for Email

Posted by Sean Adams on August 01, 2017

Despite constant changes in the digital marketing landscape, marketers still regard email as one of the most effective ways to reach out to prospective clients—but that certainly doesn’t mean it’s easy.

While it is still the most effective, it is also the trickiest tool in the box. Consistently creating compelling content, increasing open rates, and improving click-throughs are commonly the top three challenges with email marketing, and there is no shortage of online tips for creating better content, writing subject lines that drive up open rates, and personalizing offers to optimize click-through rates.

In this post we outline how to incorporate these best practices and streamline the review and approval process of your email campaigns to consistently deliver high performing email marketing campaigns...faster.

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Topics: Online Proofing, Review and Approval, Creative Review and Approval, Review Process

How To Publish Faster with Online Proofing & Approvals For Blog Posts

Posted by Sean Adams on July 20, 2017
With an estimated 2.7 million blog posts written daily, blogging continues to be an integral part of a company’s content marketing mix. The lifecycle of a blog post from idea to published and promoted is quite short but requires input and feedback from multiple people. Getting timely feedback is key to enabling content producers not only to write more but to write better. Using this 5 step process to plan, write, review, and optimize blog posts will help you publish more, faster.

Step 1: Planning

The first step in your blog workflow is the planning & research phase. What will you be writing about? Who is your target audience? What is it you want them to do after reading your post? What are your focus keywords? Documenting these details will help keep you on track as you do begin writing, and for reference when your post is going through review & approval. This information may be documented in your CMS, or at the top of your working document. For example, we use Google Docs, with a simple table at the top for reference.

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Topics: Online Proofing, Review Process

Our Own Review & Approval Horror Story:   The Typo That Made it To Print

Posted by Angel Ketchum on October 28, 2016

As a designer you are often tasked with what I call the dreaded parachute project. A request that comes from the top, out of the blue, and needs to be done ASAP. The scramble begins, all the while you're trying not to throw a wrench in the workflow of the projects and deliverables you're already working on.

One such parachute project I recently recieved was a mounted poster for our kitchen, the busiest common area in our bustling office. The CEO requested a custom mounted poster with the kitchen rules on it to remind everyone of the daily clean ups. He wanted it to be designed, printed, and ready to be hung on the wall in time for our next company meeting ... in two days. 

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Topics: Review Process, Creative Review and Approval, Review and Approval

Rebuilt From the Ground Up - ConceptShare Delivers a Faster, More Intuitive Review & Approval Experience

Posted by Krissie Harrigan on March 21, 2016

ConceptShare Spring 2016 Release: Faster, More Intuitive Review & Approval.

We are thrilled to announce the launch of our new Proofing Workspace as part of our Spring 2016 Release at the international MarTech conference! Completely rebuilt from the ground up, the new Proofing Workspace delivers an incredibly fast, intuitive, and simply delightful experience for Reviewers - accelerating review & approval cycle times so that creative and marketing teams can meet and beat deadlines, and deliver more assets faster.

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Topics: Review Process, Creative Operations, Product Info and Updates

The Top 5 Super Bowl Commercials in 2016 & that time the Florida Panthers played the Super Bowl.

Posted by Krissie Harrigan on February 10, 2016
While the Panthers and Broncos faught it out in the field on Sunday for Super Bowl 50, the Battle of the Brands continued on the air. The commercials that air during the Super Bowl have become just as popular as the game itself it seems, and in some case - the only reason to watch it at all for non-football fans.
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Topics: Review Process, Review and Approval

5 Tips to Speed Up Your Creative Review Cycle

Posted by Michaela Green on August 07, 2015


Reviewers, is your feedback not producing the results you expected? Production Designers, are you revising files 4, 5 and 6 times? Hang in there, this is all too common. All of you can achieve better results.

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Topics: Review Process, Asset Production

The Job Bag is Dead.

Posted by Hannah Cameron on March 11, 2015


In Enterprise Marketing departments, Review and Approval based offenses are considered especially heinous. Today, the dedicated detectives who investigate these marketing felonies are members of an elite squad known as the Creative Operations Unit. These are their stories.
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Topics: Review Process, Receiving Feedback, Creative Operations,  Creative Operations Management

10 Ways You Can Handle Feedback More Productively

Posted by Emily on July 03, 2013

Feedback is a crucial part of every job—because everyone has to deal with it. But knowing how to deal with feedback isn’t just about professional development, it’s also a crucial part of the review phase of your creative operations process.

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Topics: Review Process, Receiving Feedback, Creative Operations Resources

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