At ConceptShare we consider how our product looks and functions (the UI and UX) to be a competitive advantage. Design is an area that we invest in with people, time and being very open to customer input (and reacting to that input). Since we invest in and appreciate the value of design we are always on the lookout for examples of smart design. Not just in the tech sector. We are happy to learn from the smart design choices being made by any company regardless of industry or size.