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What You Missed At The Creative Operations Summit

Posted by Michaela Green on November 25, 2015
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Last week we hosted “the largest gathering of creative operations professionals in the history of mankind” - our first Creative Operations Summit in NYC.

The turnout was fantastic, with over 50 individuals representing companies ranging from Chico's to Chipotles, and Airbnb to Victoria’s Secret - next year, we hope to span the entire alphabet - A to Z.

Our speakers lead four spirited discussions:

  •     Getting Started with Creative Operations
  •     Growing Teams
  •     Technology Planning
  •     Metrics and Measurements

Special thanks to all of our panelists - the expertise from Diadeis, DirecTV, Michael Kors, Oakley, Prudential, Sam’s Club and ConceptShare - was invaluable, and the openness about both successes and challenges was educational.

The most striking observation from the summit is that there is a bottled-up need for community. There was a large outpouring of discussion - discovering peers in other companies that ‘speak the same language’ and ‘face the same challenges’. As moderators, the biggest challenge was reigning in participant's energy.

What’s Next?

  1. We hope the creativeoperationshub.com will become a home for ongoing discussions. It’s free and moderated to avoid sales pitches. Jump in and share!
  2. There will certainly be another summit next year - we’d love your feedback about what month and city would work best.
  3. In the new year, we’ll launch a Creative Operations Roadshow - bringing a scaled down conversation to 6-8 cities throughout the country. Can’t travel? We’ll come to you.

Don't miss out on the 2016 Summit. Fill out the information fields here so we can send you details - and let us know if you want the Roadshow to visit your city.

Topics: Creative Operations

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