TyPOs and miSSpelligns happen... organizations working under tight timelines run the risk of such errors slipping through their approval process. Rarely do these errors go unnoticed; the resultant backlash causes legal nightmares, PR disasters, severe financial consequences and even firings.
In 2010, the Daily Mail covered the story about the National Mint of Chile's misspelling of the country's name on the mass-circulated 50-peso coin. Instead of C-H-I-L-E, the coins were stamped with C-H-I-I-E.
This resulted in the firing of then-managing director of the Chilean Mint, Gregorio Iniguez, who authorized the final stamping, along with a handful of other employees.
The mint has made no plans to remove the botched batch of coins from circulation, due to the exorbitant reproduction costs. Sharp-eyed Chileans have even taken to holding the coins, with hopes the coin's value will rise as a collector's item.
What could've been done?
If the National Mint of Chile (and particularly, Gregorio Iniguez) could go back in time, an easy-implementable fix would look to online proofing solutions. A more organized production process helps to manage feedback and automates the review and approval of assets. Proofing software reroutes reviews to ensure input from all key reviewers is received and prevents the errors from slipping through.
Online proofing software like ConceptShare could have helped simple errors like this from slipping through production. But, it's not too late for you, help stop errors before they happen! Contact us.